There are plenty of amazing activities and sights in Jamaica. From bamboo rafting down rivers to cliff diving and everything in between, Jamaica is the land of wood, water, and adventure. With the range of tourist attractions across the islands, hotels, historical sites, and hidden gems, you will never be bored.

Dipping your toes in the warm Caribbean Sea, chasing breathtaking waterfalls, and rocking to world-famous Reggae beats. These are all amazing experiences and yet, they just begin to scratch the surface of the best things to do in Jamaica.

Our tiny island is a mixed bag of white sand beaches, mountainous inner terrains, bustling city life, sleepy roadside towns boasting homegrown food, friendly people, and warm smiles. Whatever adventure you seek, it awaits you here.

Rick’s Cafe in Negril is one of the most popular tourist attractions and hot spots on the island. Rick’s Cafe is a restaurant and bar, and while the food is great, that isn’t the main reason why it’s so popular. At the edge of Rick’s Cafe is a 35-foot cliff that boasts one of the most beautiful sunsets in Jamaica. The cliff is also the place where people engage in the most heart-throbbing, nerve-racking cliff diving in Jamaica. Those who love adrenaline and adventure have even climbed to the top of trees, above Rick’s Cafe, and dived 80-feet into the water. It is one of the most popular activities among locals and visitors in Jamaica.